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Marketing Guide
Internet Marketing for Independent Professionals

Table of Contents

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Teleclasses & Exclusive Interviews

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  • Tele-interview with Rhoberta Shaler, a coach, international speaker and a radio show host

  • An interview with a successful executive coach, author of more than a dozen books and audio programs, the founder of the Optimize! Institute in Escondido, CA, and a host of Optimize! Interviews, Rhoberta Shaler
  • Tele-Interview with Tracy Manyfield, Publisher of the Life Coach Magazine

  • Interview with the founder and publisher of the Life Coach magazine. Find out how you can subscribe, advertise in, get published in, or reach a multitude of professionals using a very targeted publication created for coaches, by coaches.
     
  • Mastering & Overcoming Fears of Marketing

  • Fears and misconceptions about marketing or promoting yourself have a direct effect on your ability to attract clients. This teleclass will provide you with an understanding of the most common fears professionals experience as they market their business, increase your awareness of where these fears come from, learn why it's important to overcome fears and learn tips for identifying and  mastering your fears so that you can have a thriving business with all the clients that you want.
     
  • Marketing Myths & Misconceptions 

  • Create a clearly defined marketing strategy, find out the difference between marketing and sales, and most commom misconceptions about small business marketing with the help of our columnist and marketing advisor, Olalah Njenga.  Dynamic and fun discussion you won't forget!
     
  • Search Engines Q & A 

  • Most important questions about being listed on search engines are answered by Teri McCready, an SEO expert since 1997.  Why do some sites get listed as #1, while others can't even get listed on the 2nd page?  How do you find the best keywords to target?  These and more questions are answered in the dynamica and fast-paced discussion.
     
  • Building Your Practice with Speaking

  • Paul Evans, Alabama-based speaker and coach, and the author of Instant Speaking Success, is giving us an exclusive interview on how to get clients by giving speaking presentations.
     
  • How Coaches and Consultants Can Market Locally

  • David Frey, CEO of Marketing Best Practices Inc., a Houston-based marketing consulting company, and the author of Small Business Marketing Bible, is talking about how independent professionals can find local clients without expensive advertising, and primarily via developing joint ventures with local companies and organizations.  "Networking is a waste of time, I have better things to do", David says.
     
  • Promoting Your Business with Booklets

  • Paulette Ensign of Tips Booklets is known as the "Booklet Queen".  Find out how you can build your solo business with business, create your own booklet in just a few days, bring new clients by distributing them, and making money selling your booklets in large quantities.
  • E-Commerce 101:  Merchant Accounts and Shopping Carts

  • Peggy Champlin of Practice Pay Solutions is explaining one of the most frustrating topics in e-commerce - how to process online payments, accept credit cards, and set up your own shopping cart.  This is a 2-day seminar.  Day #1 - Merchant Accounts.  Day #2 - Shopping Carts.
     
  • Building Your Business With SmartMatch Alliances

  • Judy Feld - author, coach, and the president of ICF - is talking about forming business alliances, how to find your perfect partner company, and how to make sure they're mutually beneficial.
  • Practice Building Through Mastering a Complimentary Session

  • A tele-seminar with a "Coach and Grow Rich" creator, Michael Charest, sharing his most valuable tips and secrets and how to get your prospect to say "YES" before the free session is over.
     
  • Internet 101 - Internet as a Business Tool, lead by Milana Leshinsky

  • A class for complete beginners on the Internet, or is great to review and refresh your skills and knowledge.
     
  • Tele-seminar with Debbie Allen, "Shameless Self-Promoter" and international speaker

  • Debbie's speaking schedule is completely book as a motivational business expert.  Find out how she is doing it, and how you can shamelessly promote your own solo business, too!
     
  • Interview with Raleigh Pinskey, Public Relations and Viz-ability expert

  • Hear Raleigh speak about press releases and publicity opportunities for solo professionals.
  • How To Publish and Sell Your E-Books On The Internet

  • A teleclass presented by Practice Pay Solutions, a complete e-commerce solution to sell your products and services online.
     
  • Interview with Will Craig - creator of FillYourPractice.com, president of Coach Training Alliance University, and past president of International Coach Federation (ICF) in Denver.
  • Basics of Building a Professional Web Site

  • (a how-to teleclass with Milana Leshinsky)
     
  • How To Structure Your Web Site To Maximize Profits

  • (a how-to teleclass with Milana Leshinsky)
     
  • E-Publishing Teleclass For Professionals

  • (brought to you by CoachU ePublishing SIG)
  • How To Become a Work-at-home Internet Business Mom

  • (a how-to teleclass with Milana Leshinsky)
     
  • How to Automate your web site

  • (a how-to teleclass with Milana Leshinsky)
     
  • Setting up and Managing your Autoresponder

  • (a how-to teleclass with Milana Leshinsky)
     
  • Building an Online Community and attracting more clients

  • (with C.J.Hayden, author of "Get Clients Now!")
  • E-books and Technology of Putting Them Together

  • (brought to you by CoachU ePublishing SIG)
  • Building a popular and a profitable online newsletter

  • (with Kevin Eikenberry, publisher of 30,000+ subscribers e-zine) 
  • Organizing, Writing and Publishing Your E-Book Fast

  • (with Judy Cullins, the book coach)
     
  • Getting clients the fun way: without doing any cold calling

  • (with Joanne Black of nomorecoldcalling.com)
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