Branding:  It’s more than a logo Sell Without Feeling Like A Used Car Salesman

Julie believes there is a lot of money wasted everyday on marketing and promotional efforts by big and small companies alike.  It is her mission to help service professionals, especially those without huge budgets, improve the return they get on their investment in growing their businesses.  She considers it her personal crusade to assist clients in understanding the marketing process and more importantly to help them market their businesses more effectively.

In working with clients, Julie brings to the table not only her expertise in analysis, planning, marketing and sales, but also her acute understanding of human behavior and interaction.  Julie assists clients to attract leads and bridge the Purchase Chasm™ so they can turn these leads into loyal clients. 

It is Julie’s passionate belief that building a strong bottom line starts with a strong foundation.  Therefore, a key element of her work is assisting clients in clarifying their goals, and developing and implementing specific action plans to reach those goals.  The outcome is improved ROI from promotional and sales effort leading to increased bottom-line results.

Julie has 20 years of professional experience in marketing, management, operations and training.  She has taught marketing courses at two Texas Universities and has trained hundreds of professionals in sales, strategic marketing planning, customer relations and team management concepts.

Julie received her Master of Business Administration degree at the University of Texas at Austin with an emphasis in marketing management and marketing research.  She completed her bachelor’s degree in business administration with an emphasis in marketing at Louisiana State University in Baton Rouge.

Julie is president of Strategies-by-Design, a strategic planning, marketing and leadership development consultation business.  Through Strategies-by-Design, Julie provides consulting, training and skills based coaching.  Her MarketingMAPS™ Coaching System is especially designed to assist service professionals to: 

• Clearly define their products and services in terms of what their clients are buying; 
• Identify their ideal clients; 
• Find a niche in which they can effectively compete; 
• Develop awareness and build credibility; 
• Map out business building strategies and activities