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Marketing Guide
Internet Marketing for Independent Professionals

Table of Contents

FREE With Your Membership


 
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Ian Christie
ACCPOW Columnist

The Power of Senior Relationships

Blogging to Gain Coaching and Consulting Business

Ian started working on career issues following an MBA in 1993.  Over the course of 5 years in the world of high-end executive search, he worked with thousands of candidates and clients. He learned what separated the successful from those struggling to get ahead in their career.  And he also learned the power of marketing oneself, both in a business sense and career management sense. 

His self-employment journey started officially in 1998 when he founded his first business - TalentMarket.com. Within 9 months, Monster.com bought out the business and Ian moved to Boston to run Monster.com's self-employment marketplace.

During 2 years, Ian was immersed in serving the needs of the self-employed.  With responsibility for product and marketing, Ian gained experience designing the web service for a Top 50 site. 

Ian returned home late in 2001 to resume his entrepreneurial journey, founding BoldCareer.com, a company serving the career-building needs of executives, managers, and the self-employed.

In addition to personally coaching and consulting with clients, he has been busy exploring the business side of coaching, establishing a joint-venture with Monster.com to offer career coaching to their members and co-founding a coaching company. 

  • Among Ian's other marketing accomplishments are:
  • His career articles have been published on Monster.com, AOL, MSN Careers, Netscape and other major sites and he is a regular contributor to Monster.com 
  • Established other joint ventures 
  • Radio, newspaper and magazine interviews.  His blog singled out by About.com and others as a notable business blog. 
  • Created and sold online information products both individually and in membership format 
  • High search engine rankings for target keywords
He is highly experienced in selling services online, productizing services and utilizing tools to leverage the virtual business.

From developing his own name and business, to helping clients apply marketing principles to their own career to assisting solopreneurs, Ian understands what it means to market oneself. 

He holds an MBA from McGill University and a BA in Political Science from the University of British Columbia and is a student of Coachville's School of Coaching.


*** ACCPOW Member Exclusive ***

Marketing Consultation

ACCPOW Members get a marketing consultation for $100 ($50 off the standard fee).  Send your request to accpow@boldcareer.com.

Solopreneur's Gym

A monthly coaching and consulting program focused on building your business through marketing and utilizing the web.  ACCPOW Members - Receive a 20% discount on your first month in the Solopreneur's Gym with Ian.  To learn more, visit http://boldcareer.com/self-employment.html

Ian Christie accpow@boldcareer.com 604-787-9593



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